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Beautify Your Lips

How EOS Built an Empire

EOS (https://evolutionofsmooth.ca) has grown to be a company that is dominating the lip balm market and many of their competitors are now augmenting their products as a way of catching up to the offerings of EOS. Their competition is only now releasing all natural and organically based lip balms made from better quality oils. The lip balm industry as not always this way, and it may seem odd but EOS was the company that recently entered the lip balm market with the larger competitors like Chapstick, Blistex, and Burt’s Bees having been Well entrenched for years.

When EOS entered the lip balm market, almost eight years ago, customers simply were not passionate about their lip balm. They viewed it as a commodity and were not brand loyal, simply choosing the cheapest option whether that by Chapstick or Blistex or Carmex. No wonder either, as these products all had basically the same ingredients in them, being petroleum jelly based with medicinal tasting flavors.

EOS saw this as a market opportunity and built a lip balm product from the ground up with custom made equipment to produce their own lip balm and to make it harder for their competition to copy Them. EOS lip balm was created using high quality materials at a higher cost that offer better protection for the lips, such as Shea butter. Flavoring was all natural and creative and did not have that artificial taste that the competition did. Further, EOS created unique orbs to sell their products on Amazon in bright catchy colors that stood out in shelves and took on a life of their own with customers.

Ultimately those customers didn’t just buy the EOS lip balm products but became passionate about them and pushed EOS into a new frontier in the lip balm market, becoming spokesmen for the product and helping the brand to grow.

EOS Facebook: https://www.facebook.com/eos/

 

EOS revolutionizes the lip balm industry

Evolution of Smooth lip balm exploded onto the lip balm scene, and this little sphere outdid the old school chap stick. Chapstick has long been the staple of the lip balm aisle, now faced fear competition. The colorful orbs with honeydew and watermelon flavors took over the scene. EOS lip balm ended up in the hands of celebs like Kim Kardashian and Christina Aguilera and on the covers of Allure and high end beauty magazines.

Sanjiv Mehra, CEO and co-founder of EOS, tapped into a growing market and kept up with the trends. The market was demanding organic and natural products, and EOS delivered. Jonathan Teller, Craig Dubitsky, and Sanjiv Mehra looked for a market that was ready for change. The lip balm market was stagnate with very few innovative products. Burt’s Bees and other products had been developed but they were still reminiscent of Chapstick. EOS (http://www.ebay.com/bhp/eos-lip-balm) delivered a totally new product. Their goal was to create a product to engage all the five senses and they succeeded.

Their research team discovered that lip balm was being developed as a unisex product but in reality, it was mostly used by women. They decided to make a product geared towards women and to appeal to their senses. It worked. EOS grew and grew rapidly. The products are now being sold by online merchants Lucky Vitamin and Ulta.

How EOS Outdid Chapstick