Bumble is an application that was developed out of the desire to overcome personal fears and take charge. In the society, most people believe that is it the man who should make the first approach upon meeting up with a lady, and this is the mindset that Whitney wanted to change. Dating has been around for many years as it is the only way through which people get to know each other. Therefore, Whitney Wolfe was able to spot an opportunity that existed in a market where there is very little competition. According to Whitney Wolfe, people are always in the process of interacting with each other, when you give them a platform that they can use to get to know each other without initially meeting up physically, then they tend to embrace it wholeheartedly.
Much of Whitney’s experiences during the process of dating were filled with the fear of approaching the man. Most of the time, she was afraid the type of perception that he would have towards her, in the process, she realized that the case is similar for most women in the world, and that is why she decided to create Bumble. Bumble is an interaction platform, and she is using the app to empower women in the society. Contrary to the belief of most people, feminism should be more about creating equal power between couples. Streamlining the playing field will help to revamp the dating experience, and also challenge the men.
Dating scenarios are normally coupled with much pressure being placed upon men as they are the ones who are expected to be aggressive, on the other hand, the ladies usually sit on their laps waiting to be approached. When such conditions are eliminated, then everyone can enjoy the dating process. Bumble is growing at a fast pace, and within two years since its inception, the application had managed to gunner more than 11 million subscribers, and it has brought a complete revolution to the manner through which people connect with each other.
When establishing Bumble, Whitney Wolfe had only one objective, and that was to alter the conventional system of dating that was somehow oppressive to one gender while uplifting the other. Whitney Wolfe is not only focusing on social networking, but she has also launched Bumble Bizz, which is directed toward connecting individuals in the professional field of life. Bizz is built upon the concept of Bumble, and it was also developed to help women gain the upper hand in the process of maneuvering through the corporate world.
Her LinkedIn Profile: https://www.linkedin.com/in/whitney-wolfe-1791a299