It is not uncommon to hear people argue that those in business are better off that those that are still employed. Yes, there are many perks to being your own boss. However, it is not always so smooth. Sometimes you fall, but then you have to pick yourself up and stay focused on the goal. It is the only way that you will make it. Here are some tips, from Doe Deere, that will help you avoid some of the most common causes of failure in business. Learn more:


Lack of Passion

If you are setting yourself to fail, try opening a business that you are not passionate about. Being passionate about your business will give you that drive that you need to want to do things instead of feeling like you have to do them. It will make you want to wake up earlier than everyone and leave the office later than everyone. As can be seen through the success story of Doe Deere, passion is everything. Before she started her company Lime Crime, she had tried a hand in a number of businesses, but was never quite successful. That is until she capitalized into her passion for unicorn colors.


Lack of Planning

Most people, even with great ideas, fail because of poor planning. A thorough business plan will help you get everything you need in order for your business to operate successfully. Additionally, the business plan will help you get financial aid. Besides, investors and banks have to see whether they are investing in a profitable business.


Weighing the Pros and Cons

Never get into a business blindly. Before you start a business, it is important that you understand what to expect. You will probably need to put in more hours to the business. Also, you have to be patient for the business to start making profits. However, when you look at the pros, it is all worthwhile.


About Doe Deere

Doe Deere is the founder and CEO of Lime Crime. She opened the account Lime Crime, on EBay, in the year 2004. However, it was only until the year 2008 that the company was incorporated. Visit here:


Her company was inspired by her sewing days. Back then, she was known for sewing very bright clothes, but would have trouble getting make up that matches them. So, she decided to start a line of makeup that would help fellow unicorns like her get their highly-pigmented makeup.