For many decades lip balm has been one of the top products in the health care & beauty market. Not only do lip balms offer moisture but they also offer a variety of different flavors to choose from. One of the biggest lip balm companies on the market today is EOS lip balm. Over seven years ago EOS hit the market and ever since has been growing in popularity.

EOS was created by the co-founder and managing partner Sanjiv Mehra. Mehra set out to create a product that offered a unique and Innovative way to add moisture to your lips. Mehra said on a Fast Company interview that he wanted a product that not only offered cute and convenient packaging but also something that had high-quality ingredients. The EOS lip balms are an organic natural way to moisturize the lips.

While on his quest to create a top lip balm company Mehra found that the large majority of the lip balm industry users were women. He also found that women were looking for a easier or more convenient way to apply and store their lip balm products. The egg shape was not only a cool and Innovative shape but also a great way to find the lip balm when rummaging through your purse and a great way to apply it without actually having to touch the product or your lips. The EOS lip balms come in a large variety of bright colors as well as a large variety of fun flavors.

Some of the top flavors include strawberry sorbet, mint, Tangerine, as well as Honeysuckle and honeydew. Some of the bright colors include green, red, pink and even yellow. The products are available online at Racked and eBay, http://www.ebay.com/bhp/eos-lip-balm. With all of these great flavors and colors it is easy to see why the EOS lip balm has become a multi-million dollar company over the last few years.