If you want to really get a better understanding as to how successful Kate Hudson’s Fabletics has become, all you need to do is compare them to the best, not to the competition they have devoured. Looking at how dominant Amazon has been in the fashion e-commerce market over the last few years, it is no wonder they are raking in more than 20 percent of all the sales in this crazy competitive niche. Now comes along Kate Hudson’s Fabletics who is only been in this game a few years, but in that time has surpassed $250 million in sales of yoga pants, tank tops, and leggings.
What is Kate Hudson’s Fabletics doing different than all the other clothing retailers in a space everything is scratching to move ahead?
Hudson tells reporters that her athleisure brand is a success because of two foundations of her company that she is committed to. The first reverse showrooming, allows her customers a unique way to shop for the exact clothing they need. Secondly, membership perks at Kate Hudson’s Fabletics are plentiful and they keep customers coming back for more each time. Look inside any of the Kate Hudson’s Fabletics retail shops in a local mall, you see these women browsing racks for new arrivals, trying on all the newest styles, and taking a Lifestyle Quiz to enjoy more member perks.
If you’re a member of Kate Hudson’s Fabletics, what happens is that each time you visit the store in the mall, those selections you try on will be instantly uploaded to your member account. So now when these women have more time to shop, they simply log into their account from any mobile device and all those pieces are waiting in their shopping carts. They can checkout now or since they know the sizes that fit them, can scan the larger online inventory for new releases or other colors they may not have already, being the first at the gym to show off their finds.
Kate Hudson’s Fabletics has discovered the perfect balance that has these women coming back time and time again. Benefits include free shipping, discounted apparel, and even a personal shopping assistant, more reasons these women love being pampered at Kate Hudson’s Fabletics. Amazon and others in this clothing market have their hands full because Hudson says her company is growing at a record pace each year as a result of these benefits.